Haus Schwatz: Cati's DC Real Estate



This is my second re-blog within a few days, but I just couldn't help it. Beautifully wrapped up words of wisdom -- I couldn't say it any better.

Home Staging1.  We want to test the market for 90 days.  And on the 91st day?  Price reduction--and 90 days worth of potential buyers who have already eliminated your property. 

2.  It costs too much money.  I have never seen a home where the staging costs would have exceeded the first price reduction.  And that doesn't even factor in the monthly carrying cost of the home. 

3.  We can't stage the house, we're living in it.  One common misconception is that staging is only for vacant homes.  Every home/condo can be staged, and you can actually live in it after staging.   

4.  We didn't have to stage any of the other properties we sold over the years.  Yes, once upon a time you could generate three offers by 5 p.m. on the same day your Realtor put the For Sale sign in your yard.  Not now.  Buyers are picky and they have a lot of homes to choose from. 

5.  Everyone loves our house so buyers will love it, too.   What you, your friends and relatives love about your house may not be what today's buyer wants.  Sellers are often baffled by the feedback they get after showings--amazed that buyers have found things they don't like about the property. 

6. We can clean the carpets and declutter without someone telling us how.  Yes, you can (and should) do this, but it is a tiny piece of staging.  Do you know what separates  "clutter" from "asset"?  And what about all the other things that staging encompasses, like traffic flows, highlighting architectural features, updating, and appealing to your target market?

7.  We have no desire to remove/change our _______________ (wallpaper/mirrored tile/gold faucets/paneling/dated light fixtures . . .).  And neither do buyers.  Better to keep your home or be ready to sell at a deep discount. 

8.  The view alone will sell this place.  Then why many months later are these great view homes/condos still on the market?  Could it be that buyers want something to go with the view--like a comfortable, move-in ready home?

9.  We would rather let the buyers makes their own paint/flooring choices.  And that equals a price reduction.  If buyers do make an offer on your home they will double or triple the cost of these items and reflect that in their discounted offer price--which includes a deduction for the inconvenience. 

10. Our home is professionally decorated.  A professionally decorated home is tailored to the owner's particular needs.  Does it work for the new buyer's needs?  You could see #1 above . . . .

These are all great reasons--

  • for price reductions
  • for extended time on the market
  • for buyers not coming to look at your home
  • for buyers not coming back for a second look

There are dozens of reasons not to stage, but only one good reason to stage--getting your home sold faster for the highest possible price.  Staging is preparing your home for sale and creating a home that buyers want to buy.  If you want to be in the best competitive position in this market today, consult with a professional home stager before listing your property for sale. 





© 2012, Catarina Bannier


Comment balloon 7 commentsCatarina Bannier • February 07 2012 09:52PM


This is a great post to reblog.  Right on point.. and all sellers should read this.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) over 7 years ago

Catarina, nice re-blog. I had missed it so thanks for sharing again. (And re-blog is a GOOD thing, BTW).

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 7 years ago

Joan--I agree! I'm actually bookmarking it so I can send the link to clients when needed.

And Praful, thanks for reminding me. :-)


Posted by Catarina Bannier, DC Real Estate The Smart And Fun Way (Compass) over 7 years ago

Catarina - Thank you for sharing detailed quality information on ten reasons not to stage your home.

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) over 7 years ago

I always gain great hindsight or a welath of information everytime I come over and visit your blog

Posted by Tom Braatz Waukesha County Real Estate 262-377-1459, Waukesha County Realtor Real Estate agent. SOLD! (Coldwell Banker) over 7 years ago

As an Interior Designer Student and a home stager I will completely disagree with this post. And not because I do staging, but because staging just isn't about redecorating or telling people how to clean.


5 Reasons Why not take the advice from this post.


1. Appearance of your home- If your looking to sell your home and things are out of date or maybe the style of your home's decor isn't widely liked through out different home buyers this is a BIG TURN OFF.


2. Furniture Placement/Space planning- A lot of homes I see for sale have way to many things in a room and you completely take away how much space does exist. Having to many things in a room makes it extremely difficult for a person to try to imagine if the room is big enough. Also furniture placement can create the same problem ( especially when your taking photos of a bed you and you cannot see any flooring.


3. Light work-If fixing your house is asking to much from a seller than I take it that they are not serious about selling that house and those little things add up quick when a person firsts walks into a home.


4. Objective view point- Understanding that people are walking into a home with there own set of prejudices about your home and for you to look at your own home that way is likely. A stager can spot these things better than you will because they are looking for it just like a buyer would.


5. Online Photos- Let me guess your Realtor is your camera man/woman. Okay so lets look at this really fast over 6 million people search online for houses and if you see a picture that isn't the best quality or view point you will skip right over it. 


Thank You

Montana Ruark



Posted by Montana Ruark over 7 years ago

Montana--thanks for your thoughtful reply. However, the re-blogged statements were meant sarcastically; if you read the whole piece you'll find that it actually makes some of the same points you made! :-)

Posted by Catarina Bannier, DC Real Estate The Smart And Fun Way (Compass) over 7 years ago