Haus Schwatz: Cati's DC Real Estate


News From The Shark!

To be honest, I had all but given up.  I mean, it's been more than two months since I wrote about Angela, the Virtual Tour Shark.   As evidenced in the comments back then, a bunch of my AR buddies were as intrigued as I was by the mystery and charm of the shiny fish that seemed to randomly surface in certain downtown Washington DC listings.

I had emailed the listing agent who we suspected to have such a great sense of humor (according to his company website, it was a young guy with an MA in American art history from some university in Scotland).

But he never replied.  How disappointing, right?  Even worse, I felt slightly embarrassed thinking he probably thought I was spamming him with my strange inquiry that came coupled with an invitation to (and glowing promotion of) ActiveRain.  

But then, last night, it finally came: News from the Shark!  From the agent, that is.  His name is Nate Guggenheim, and here is what he wrote:

"(...) Anne, my business partner, and I found that it was kind of fun to put a little stuffed animal in our listings, so we had a bunch – a turtle, a giraffe, an blue elephant, a couple others AND a shark. When the shark was in the listing, we used to get calls from people saying they wanted to “see the unit with the shark in it.” We would also hold open houses and people would say that they saw a unit with a shark with their agent, or that they wanted to see a unit with a shark.

"So we thought, the hell with camels and turtles and giraffes! Then we put sharks in everything. I think that it works for the price point at which we sell most of our properties and it is fun. For a while I was naming all of them and making up stories, but it got out of hand (...)"

Now let's see if we can get Anne and Nate to blog about all their fun.  Maybe in another couple of months.

In the meantime, hold on to your camels and giraffes.  Really.  They don't seem to work.

© 2012, Catarina Bannier


Comment balloon 12 commentsCatarina Bannier • January 19 2011 11:04PM


Hi Catarina~  Well you made me look!  I had to go and dig to see what you were referring to as Angela the shark!  It definitely would make you remember the listing and clever enough marketing to make one take a look : )

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 9 years ago

Hi Vickie--thanks!  (And there wasn't even a post then!  Now there is :-) )

Posted by Catarina Bannier, DC Real Estate The Smart And Fun Way (Compass) over 9 years ago

Clever, clever!  I had to go and read the other post too.  Hope Nate does join AR -- think he might be clever and funny to read too! Wonder if a Steelhead, or a Dungeness crab would be intriguing for here!  Like your 'throwaway' line -- nice ending!

Posted by Alexsandra Stewart, Broker - Portland Oregon Real Estate (Remax equity group) over 9 years ago

Cati, I think Nate's shark is totally brilliant.  I really wish I'd thought of it myself!  And yes, we need him on Active Rain.  He is so clever.

Posted by Patricia Kennedy, Home in the Capital (Redfin) over 9 years ago

Alexsandra--thank you!! And I guess, the shark is to DC what the crab is to Oregon...

In any case, you must send us a picture if you try it!

Posted by Catarina Bannier, DC Real Estate The Smart And Fun Way (Compass) over 9 years ago

Pat--let's keep working on it... 

And what's with that fruit??!  Where?

Posted by Catarina Bannier, DC Real Estate The Smart And Fun Way (Compass) over 9 years ago

I LOVE the shark theme.  I'm with Pat... wish I had thought of it first. 

Posted by Marcie Sandalow, Bethesda Chevy Chase DC real estate (Marcie Sandalow, Compass 301.758.4894 ) over 9 years ago

Too cute! Whatever gets them to remember your property is the idea that works.

Posted by Holly Weatherwax, A Great Real Estate Experience ( Associate Broker, Momentum Realty) over 9 years ago

How cute! Seems like I need to invest in a shark!

Posted by Linda K. Mayer, Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST (License # 01767321) over 9 years ago

Catarina, That is what I call very creative marketing.  And it looks like it is effective, too.

Posted by Gary Coles (International Referrals), Latin America Real Estate (Venture Realty International) over 9 years ago

Marcie, Holly, Linda, Gary,

My apologies for not answering earlier, and thanks to all of you for visiting!  Last week I didn't check in here because we were hit by just another nasty show of poor performance by the electric utility company here, PEPCO.  After the second night of being without power--just like almost 200,000 other people in the DC area-- it was 40 degrees in most parts of my house! (I vented excessively about this in my blog last summer, so I'll shut up now...)

Posted by Catarina Bannier, DC Real Estate The Smart And Fun Way (Compass) over 9 years ago

His reply was very nice!  I love when people are creative and share their work.  

Posted by Susan Mangigian, Chester & Delaware County Homes, Delaware and Ches (RE/MAX Preferred, West Chester, PA, RS152252A) over 9 years ago